Unlike social media ads, where users are casually browsing, Google Ads targets people actively searching for motorcycles, UTVs, parts, and services. With Search Ads, your dealership appears at the top when potential customers search for:

• “Best UTV dealership near me”

• “Dirt bikes for sale”

• “Financing for motorcycles”

Since these users are already interested, conversion rates are typically higher than other ad platforms.

Google Ads lets you target by location, ensuring your dealership’s ads appear for nearby buyers. This is crucial for powersports dealerships since most customers prefer local purchases for easier service and support.

• Performance Max uses AI to place your dealership’s ads across Google Search, YouTube, Gmail, and the Display Network, maximizing reach and conversions.

• Display Ads visually showcase your inventory on relevant websites, reminding potential buyers about your products.

If a user visits your website but doesn’t make a purchase, Google Ads can retarget them with display or search ads, keeping your dealership top of mind until they’re ready to buy.

Google Local Ads boost your dealership’s visibility on Google Maps and local search results. This helps customers find directions, call, or visit your store directly from the ad.

Google Ads isn’t just for selling new units—it’s great for promoting:

• Service specials (oil changes, tune-ups, repairs)

• Parts & accessories (helmets, tires, exhaust systems)

• Seasonal promotions (winterizing services, summer sales)

You only pay when someone clicks on your ad, making it cost-efficient. Plus, with Google’s smart bidding, your budget is optimized for the best return on investment (ROI).

Google Ads provides detailed analytics on clicks, conversions, phone calls, and store visits, allowing dealerships to refine their campaigns for better performance.